On April 17th, 2015, the 2014 Annual Conference of Typical Intellectual Property Lawsuits was co-organized by Intellectual Property Law Professional Committee of Guangdong Lawyers Association and Guangzhou Lawyers Association.The administrative lawsuit “Trademark dispute review concerning Midea GroupCo., Ltd., Ma Rongzai (plaintiff) and Trademark Review and Adjudication Board of the State Administration for Industry and Commerce” represented by ACIP lawyer Mr. Li Ye was selected into the typical intellectual property right cases. Based on this specific case, Mr. Li Ye analyzed the relevant legal issues and shared his experience in this field.

In addition to trademark itself, trademark similarity also depends on whether the association between the designated trademarks and commodities will strengthen the similarity of trademark. In this case, it cannot be denied that there is some difference between two trademarks. However, the characters “太阳”designated on the commodity umbrella is not significant according to the No. 4771593. Hence, this will strengthen the trademark similarity, mislead and confuse consumers. This case can be a certain reference for trademark similarity enhanced by designated commodity.