From September 2nd to 3rd, 2019, the 10th China Intellectual Property Annual Conference (CIPAC 2019) was held at the Hangzhou International Expo Center with the theme of “Intellectual Property and the Times”.The annual meeting was hosted by Intellectual Property Publishing Co., Ltd. The participants came from the China National Intellectual Property Administration, the World Intellectual Property Organization (WIPO), the Embassy in China, the judiciary, colleges anduniversities, industry associations and world-renowned companies.
ACIP was invited as an outstanding representative of the intellectual property industry to participate the conference,including ACIP’s partners Mr. Minhui Zeng, Mr. Ye Li, Ms. Lu Zheng, Mr. Chong He, Mr. Yunpeng Deng, Ms. Peiling Lei and many other members .Ms. Lu Zheng gave a speech at the “Trademark Management Strategy and Brand Value Realization“forum and Mr. Minhui Zeng presided over the“Enterprise Intellectual Property Management and Brand Strategy Plan” seminar .
Ms. Lu Zheng gave a speech on the sub-forum three
ACIP’s partner Ms. Lu Zheng was invited to attend the sub-forum three and gave a special speech entitled “Enterprise Global Trademark Layout Management Thinking” on September 2nd. From the perspective of the economic characteristics of trademark law, Ms. Zheng introduced the enterprise trademark layout and management from four perspectives: trademark acquisition, trademark confirmation, trademark use and trademark protection. Ms. Zheng emphasized that in the aspect of trademark management, trademarks use should be standardized and the evidence management should be done to form a chain of evidence for the trademark use. Finally, Ms. Zheng expanded trademark management from aspects ofthe infringement monitoring, customs enforcement, administrative investigation and judicial procedures.
Mr. Minhui Zeng presided over the seminar
ACIP’s Senior Partner Mr. Minhui Zeng presided over the seminar on “Enterprise Intellectual Property Management Practice and Brand Strategy Plan “on September 3rd. At the seminar, three guests from different industries shared their experiences and suggestions on IP management, for example:
Mr.Xude Zhang, the Director of Brand Strategy of Vivo Mobile Communications Ltd.,shared the trademark brand protection strategy under the perspective of enterprise trademark management and emphasized the importance of trademark in the protection of the enterprise’ domain name.
Ms. Qin Liu of International Trademark Department gave a speech
Ms. Qin Liu, Senior Manager of ACIP’s International Trademark Department, suggested that enterprises should carry out trademark rights protection through various channels, including: sending a warning letter to warn and deter infringement; confronting through trademark opposition and invalidation procedures; and timely filing customs recordation to obtain border protection; combating infringement and safeguarding legitimate rights and interests through judicial channels such as civil and criminal proceedings. Ms. Liu also provided demonstration through vivid cases studies.
The 10th China Intellectual Property Annual Conference of 2019 has come to a successful conclusion. ACIP will always provide professional, diversified and personalized intellectual property legal services to create value for customers around the world.
